Should Flexjet use mobile media in their new campaign?

I recently read an article titled “Flexjet Gets Personal With New Brand Campaign,” which identifies how Flexjet, a leader in business aviation is launching a new type of campaign on May 1^st.

            

Photo credit:Aviation News EU

Because Flexjet is an aviation company, previous campaigns featured ads and pictures of only aviation. However, in today’s competitive society, especially for aviation, Flexjet has changed its approach. Now utilizing personalized ads featuring people and children, Flexjet is using print and online media to reach its customers.

In the article previously mentioned, the President of Flexjet stated, “[customers] realize bigger isn’t better, better is better.” But for a company that just received the prestigious FAA Diamond Award for its “flawless” customer service for 13 YEARS IN A ROW, should Flexjet be using mobile media as well?



Photo credit: Google Images 

 Yes, Flexjet has just started to change the way the company approaches and advertises with the new campaign featuring people to demonstrate their commitment to their customers, but so many other aviation companies are utilizing mobile media to optimize their campaigns. As noted in previous blogs mobile media is being utilized by companies to expand their outreach, and to offer more convenience and excitement to their customers.
       
Do we think Flexjet should compete and also indulge in mobile media as a way to expand its campaign, or do we think since they are so established, and so well-honored, that Flexjet is just fine using print and online media for its campaign?

All thoughts are welcomed!!