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| Photo credit: Instagram |
Last week,
Meghan Peters of Mashable asked a compelling question, can Instagram’s
mobile-only strategy work for other apps? Through her article, Peters stated
how within a year-and-a-half since its launch, Instagram has attracted nearly
30 million users. Also intriguing is how Instagram does not have its own
website.
While
Instagram pictures can be linked to user’s Twitter, Facebook and Tumblr
accounts, Instagram does not have an online hub dedicated solely to Instagram.
In order to get a better grasp on her question, Meghan asked several mobile
experts for their advice. The consensus was clear, there is no definitive
answer. Therefore, since I can’t be completely
shot down, I want to offer my own opinion.
Mobile is
taking over the world. My previous blog posts demonstrate how and why I believe
this statement, but I will say it again, mobile is taking over the world. With
today’s evolving technology there is nothing a mobile application or mobile
server cannot do that a website can. While yes, a website is the central hub of
information, I think people that have a Smartphone will say that information is
just as easily attainable through a mobile device.
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| Photo credit: Instagram.com |
I also
think it is important to take into consideration the convenience of carrying and
using a cell phone. I personally do not believe there is a significant difference
in having a website versus having only a mobile application. Yes, there is the
obvious answer that not everyone has an iPhone, or smartphone. However, if you
make an application so intriguing, so innovative, and so captivating, such as
Instagram, people will do whatever it takes to access it. Instagram is the
living (technological) proof, that applications CAN thrive in a mobile-only atmosphere,
but only if the app is THAT good.
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